I’m an Executive Creative Director/Writer at FCB, Canada’s most awarded agency over the last 8 years. Prior to joining FCB in 2016, I spent a decade garnering experience at 72andSunny in Los Angeles, Sid Lee and Zulu Alpha Kilo, among others. I have worked on major campaigns for BMO, Air Canada, and Samsung, to name a few. In 2014, I helped create the award-winning campaign "We The North" for the Toronto Raptors - a platform that became so synonymous with the Raptors and their NBA championship win, that the City of Toronto named June 17, 2019 - “We The North Day”.